With the demand for used and new cars increasing, dealers face unprecedented challenges getting used cars to resell on the market. Combined with a more digitised world where consumers want to instantly know the value of their car, our Trade-in Offer tool is for dealer groups, franchises and small distributors who wish to improve their trade-in process and offer a much friendlier experience to their customers.
Through an intuitive and easy-to-use online experience, your customers can find the value of their car on your website and obtain a guaranteed offer from you and feel confident in taking the next step.
Our Trade-in Offer tool provides peace of mind that the trade-in value you present online is fair, with you retaining ultimate control to deliver the expected return on investment.
Selling in an ultra-competitive market doesn’t mean you have to cannibalise sales and margins. With Cox Automotive’s Trade-in Offer tool for dealerships, you can utilise market data, access a rules engine, and savvy digital tools to create your own appraisal framework to optimise sales and your lead generation strategy.
Our vehicle valuation software seamlessly integrates into your dealership website so you can enable your customers transparency and allows you to present a sales offer that reflects the deal’s value while maintaining a healthy margin that benefits all parties. From customer generation and management to after-sales support, Cox Automotive is best suited to fine-tune your customer offering and enjoy a more secure position. Contact us today to drive your dealership’s performance.
