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With the demand for used and new cars increasing, dealers face unprecedented challenges getting used cars to resell on the market. Combined with a more digitised world where consumers want to instantly know the value of their car, our Trade-in Offer tool is for dealer groups, franchises and small distributors who wish to improve their trade-in process and offer a much friendlier experience to their customers.

Through an intuitive and easy-to-use online experience, your customers can find the value of their car on your website and obtain a guaranteed offer from you and feel confident in taking the next step.

Our Trade-in Offer tool provides peace of mind that the trade-in value you present online is fair, with you retaining ultimate control to deliver the expected return on investment.

Selling in an ultra-competitive market doesn’t mean you have to cannibalise sales and margins. With Cox Automotive’s Trade-in Offer tool for dealerships, you can utilise market data, access a rules engine, and savvy digital tools to create your own appraisal framework to optimise sales and your lead generation strategy.

Our vehicle valuation software seamlessly integrates into your dealership website so you can enable your customers transparency and allows you to present a sales offer that reflects the deal’s value while maintaining a healthy margin that benefits all parties. From customer generation and management to after-sales support, Cox Automotive is best suited to fine-tune your customer offering and enjoy a more secure position. Contact us today to drive your dealership’s performance.

Level up your trade-in valuations

Improved customer satisfaction

Deliver a greater experience giving more certainty to your customers with their trade-in valuations

Qualified sellers

Increase sales by engaging with qualified sellers ready to purchase

Keep control

Keep total control of pricing adjustments and offers according to your pricing parameters

Set your own rules

Extensive pricing criteria including load, body interior, service history, vehicle profile and more

Seamless integration

Seamlessly displays on your website via our Connect tool or through a call-to-action on any page of your website

Go digital

Stay relevant in the market by offering smart digital retailing tools to your customers directly on your website

Include a Trade-in Offer in your stock acquisition strategy

By including our Trade-in Offer in your stock acquisition strategy, you can leverage your digital advertising spend to create a holistic plan that works. Here's why:

25% of consumers want to
start their journey online

42% of consumers plan to
sell their car privately

61% of all trade-in leads
are valuation leads

Our Trade-in Offer tool works in three simple steps

Activation and setup

Our team set up the Trade-in Offer tool in your dealer dashboard so that you can activate a set of rules according to your business goals and offer configuration.

Trade-in Offer is live

Once configured, the Trade-in Offer tool will appear on your website either as part of our Connect tools or as a call-to-action button to be used across any page on your website.

Get ready to offer

The next time customers visit your website, they’ll be able to enter their registration, and vehicle details, answer your specific questions to see your trade-in offer. Now, it is up to them to accept or reject it.

Get Started

“Remember Me” enhances your customers’ trade-in process

Remember Me is an optional feature in Trade-In Offer which allows consumers to return to your website and quickly regenerate their offer within six weeks of their last offer. With this feature enabled, your website visitors won’t have to go through the entire process again, entering all their information each time they want to produce a trade-in offer on your dealership website, instead, they can retrieve it.

Learn More

Frequently Asked Questions

Is the offer legally binding?

No, all offers are subject to inspection by the dealer.

Can I Exclude certain makes/models?

Yes, Dealers can control exclusion lists and age/KM bands.

What if the market shifts, can I control the price?

Yes, we provide an interface for you to take immediate control of how aggressive/conservative offers are in real-time.

Can I tweak pricing and add/exclude vehicles?

Yes, the Trade-in Offer tool gives you total control of pricing adjustments and offers according to your pricing strategy. You can easily adjust pricing based on specific make and model.

In addition, you can exclude vehicles that you do not wish to acquire.

Do I need to change the prices manually?

No. We have a proprietary forecast model that generates vehicle values reflecting the current market conditions. Our data team also reviews and refines the model and pricing.

Is Trade-in Offer the best way to determine the value of a car?

Our trade-in valuation tool for dealers gives you real time data to qualify all your sales wherever they are along the pipeline. With Trade-In Offer for dealerships, your team can take control of the sales process and leverage the same information (offer transparency) to minimise pain points and ensure you’re providing the best experience for your customers and protecting your margins.

What are the benefits of having a car valuation tool?

Our Trade-In offer tool encourages your customers to want to work with you. With outpaced demand and supply, your customers are dealing in an ultra-competitive environment where they want to quickly identify how much their car is worth and how much it will contribute to their new vehicle. Trade-In offer seamlessly integrates on your website providing customers with more information at their fingertip and a much friendlier buying/selling experience. A car valuation tool can also help your dealership acquire stock.

How is the market value of a car determined with Trade-in Offer?

We offer the market’s leading car appraisal solutions that draws from market data and pricing criteria, including load, body interior, mileage, service history and vehicle profile. With defined rules, you can set the parameters to determine the value of your customer’s trade-in car.

Is the trade-in value the real value of the car?

No, the trade-in value is what your dealership believes the car is worth on the open market and can be used to contribute to a car sale. Our vehicle valuation software allows you to offer an end-to-end strategy that helps you determine the car’s value while identifying how competitive it is for your dealership and customer.

Can I get appraisals for older vehicles?

Yes, how old a vehicle you’re willing to accept is up to you. When you or your customers record their car’s information with our dealership appraisal tool, it will compare that data to the parameters you have created. You have the freedom to choose to exclude particular models, cars older than a specific year or vehicles with over a predetermined mileage.

Ready to get started?

We’re here to help! Learn more about our Trade-in Offer or other Cox Automotive products and solutions by completing the form, and our team will be in touch.

Call us on 1300 66 11 33

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